近年来,网络视频产业迅猛发展,长视频平台通过获取独家版权来构建版权壁垒,这不仅限制了市场竞争,也阻碍了短视频平台的成长。此外,长视频平台的版权滥用行为对市场竞争和消费者权益造成了损害。如限制内容获取、提高转授权费用、拒绝交易等。为解决这些问题,可以采取推动版权授权模式创新、确立竞争损害标准作为反垄断法介入的标准、强化持续性监管措施等具体路径。通过实施这些策略,我们期望能够规范网络视频行业的市场竞争秩序,并且助力短视频这一新业态的发展。In recent years, the online video industry has experienced rapid growth. Long-form video platforms have built copyright barriers by purchasing exclusive rights, which has restricted market competition and the development of short-form video platforms. The abuse of copyright by long-form video platforms has harmed market competition and consumer rights, such as limiting content access, increasing licensing fees, and refusing to trade. To address these issues, specific approaches can be adopted, including promoting innovation in copyright licensing models, establishing competition damage standards as criteria for antitrust law intervention, and strengthening continuous regulatory measures. By implementing these strategies, we hope to regulate the market competition order in the online video industry and support the development of the short-form video industry as a new business model.
