大学生“三下乡”实践具有实践育人的重要作用。“三下乡”社会实践中的中华优秀传统文化和红色文化因素是实现对大学生文化育人的重要资源和平台;也是大学生传承和创新中华传统文化和红色文化的重要载体。以某高校“三下乡”实践队实践活动为例,实践中融入传统文化精神和红色精神,传承和创新红色基因等方面所采取的途径,在“三下乡”社会实践中实现传统文化和红色文化立德铸魂的文以化人的价值目标。The practice of “Activity of Three Kinds of Going to the Countryside” for college students plays an important role in practical education. The excellent traditional Chinese culture and red culture factors in the “Activity of Three Kinds of Going to the Countryside” social practice are important resources and platforms for achieving cultural education for college students. It is also an important carrier for college students to inherit and innovate traditional Chinese culture and red cultural colors. Taking the practical activity of the “Activity of Three Kinds of Going to the Countryside” practice team in a certain university as an example, the approach is taken to integrate traditional cultural spirit and red spirit, inherit and innovate red genes, and achieve the cultural value goal of cultivating morality and soul through traditional culture and red culture in the “Activity of Three Kinds of Going to the Countryside” social practice.