随着数字信息的发展,电子商务平台的发展机制愈加成熟,并且为农产品营销提供了便捷的方式。以电子商务平台进行农产品营销,有助于农产品的宣传营销,助推农民增收致富,也有助于农产品营销的绿色化发展,顺应时代潮流。电子商务的发展具有便捷性、个性化、智能信息化等特点,在农产品营销中具有推动农村发挥先赋性资源优势,提升农民收入水平和生活条件,拓展农业产品销售市场等作用。但是,电子商务参与农产品营销也面临着产品同质性程度高、市场监管不到位、农村电商资金投入不足和缺乏专业人才支持等挑战。为此,本文针对性地提出了打造农产品特色品牌,推动乡村数字化建设,壮大农产品营销人才储备,多角度提高投资融资保障等策略,推动发挥电子商务在农产品营销中的积极作用,以多元化形式助力农村经济条件和生活水平的提升,助推乡村全面振兴。With the development of digital information, the development mechanism of e-commerce platform becomes more and more mature, and provides a convenient way for agricultural product marketing. The marketing of agricultural products by e-commerce platform is conducive to the publicity and marketing of agricultural products, promote farmers to increase income and get rich, and also contribute to the green development of agricultural product marketing, which conforms to the trend of The Times. The development of e-commerce has the characteristics of convenience, personalization, intelligent information and so on. In the marketing of agricultural products, e-commerce has the role of promoting rural areas to play the advantages of preendowed resources, improving farmers’ income level and living conditions, and expanding the sales market of agricultural products. However, e-commerce participation in agricultural marketing also faces challenges such as a high degree of product homogeneity, inadequate market supervision, insuffi
随着互联网普及率的提高和网购市场的不断成熟,我国电子商务正蓬勃发展,同时,我国人口老龄化的趋势日益显著,银发经济正逐渐崭露头角,老年人参与网购的市场潜力巨大。本文通过分析电子商务背景下老年人网购面临的问题,探讨社会工作助力老年人网购的策略,通过提供教育与培训、建立网购支持网络、关注老年人的心理需求、网购环境适老化设计等措施,为老年人提供更加便捷、安全、愉快的网购体验。这不仅有助于提高老年人的生活质量,也有助于推动电子商务和银发经济的发展和繁荣。With the increasing popularity of the Internet and the continuous maturity of the online shopping market, China’s e-commerce is booming. Meanwhile, the trend of population aging in China is becoming increasingly prominent, and the silver economy is gradually emerging. The market potential for the elderly to participate in online shopping is enormous. This article analyzes the problems faced by the elderly in online shopping under the background of e-commerce and explores strategies for social work to assist the elderly in online shopping. By providing education and training, establishing online shopping support networks, paying attention to the psychological needs of the elderly, and adapting the online shopping environment for the elderly, it aims to provide the elderly with a more convenient, safe, and enjoyable online shopping experience. This not only helps improve the quality of life of the elderly, but also contributes to the development and prosperity of e-commerce and the silver economy.
