Since July 2010,the prices of geographical indication products have risen with the occurrence of inflation.In contrast with other products,geographical indication products are distinct.The increasing prices of geographical indication goods have their own necessities.From the perspective of the products,they are equipped with appreciation potential due to the cultural pe culiarities.From the historical standpoint,their prices have not been high as well as other agricultural products.Realistically,the increase in their prices results from the costs of labors and raw materials.Therefore,the prices of geographical indication products rise to catch up.Not only are their prices at a reasonable level,but also they are beneficial to increase peasants'income.In con clusion,it is necessary that the strategies which are different from those of other products be adopted to regulate and control the prices of geographical indication products.